Table 5. Characteristics that Increase the Likelihood that a Consumer Will
Respond to Financial Incentivesg
| The consumer is likely to be particularly responsive to the financial aspects of the incentives (lower income individuals). |
| The consumer is in a new situation (new to town or new to the job), and
the information is new. |
The consumer is activated, a seeker of information:
- Activated consumers in general: more likely to be female, younger,
better educated.
- Can also directly measure activation of an individual consumer.
|
g. Assumes the incentive program includes provision
of information about quality, with or without cost information.
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